PRESERVATION ADVOCACY FUND:
Perfect for Year-End Giving

Despite the recession, the Conservancy is busier than ever. As you plan your year-end giving, please consider donating to our Preservation Advocacy Fund.

The Conservancy made great progress in 2010 on a range of efforts, including:

Responding to twice as many development proposals as we did just two years ago.
Even though the economy has slowed down construction, developers are pursuing project approvals now so they can break ground as soon as demand and financing return. We expect this trend to continue throughout 2011.

Century Plaza Hotel; photo by Andrew Hara

Preserving the Century Plaza Hotel.
Instead of being replaced by two towers, this beloved 1966 landmark in Century City will be the centerpiece of a mixed-use development.

This issue played a key role in The Sixties Turn 50, a proactive outreach program that exemplified our advocacy-based approach to education.

The 1964 University Religious Center on the USC campus, whose master plan is one of our main advocacy issues. Photo by LAC staff.

Protecting historic structures on college and university campuses.
We’re working with the University of Southern California and Loyola Marymount University as they pursue new master plans, to ensure that their long-term campus development considers the significant structures in their midst.

Advocating for the iconic bridges spanning the Los Angeles River, many of which are slated for severe alteration or demolition.

Aerial view of the N. Spring Street and Broadway Bridges; photo by Kevin Break / bridgesofla.com

We’ve been able to halt the rushed approval of a project that would ruin the 1929 North Spring Street Viaduct, providing more time for us to explore alternatives with the City. The outcome of this issue will affect how we protect other historic bridges for years to come.

Every dollar donated to the Conservancy goes a long way toward preserving the cultural heritage that helps define us.

Please consider making a special year-end gift to the Preservation Advocacy Fund today.

Thank you for your support!