The '70s and Beyond—Looking Forward | Los Angeles Conservancy
Photo by Architectural Resources Group

The '70s and Beyond—Looking Forward

The '70s and Beyond—Looking Forward

Thursday, November 19, 2020 - 6:00pm Register

Join us for this special tour + panel discussion, just one of the many special events we're holding as part of our yearlong initiative celebrating the 1970s!

Tour, 6 p.m.

In 1975, an enormous, bright blue building (which almost immediately became known as "The Blue Whale" due to its outrageous size and hue), rose from the center of what was once a low-scale residential and commercial neighborhood. Two more buildings, first Green, then Red, joined the Blue Building in later decades. 

Architect Cesar Pelli for Gruen Associates created the complex to serve as a multi-use facility for the design community, containing everything from workshops to showrooms to restaurants. You'll tour the iconic Blue Building on this special tour, and discover how this complex inspires those who work there.

Panel, 7 p.m.

The 1970s were a unique period of architectural design and experimentation—but the perceived “unfriendliness” of buildings from this era can sometimes put them at risk for extensive remodels and alterations. This panel will focus on how to balance the needs of the public with the duty of historic preservation, and what this could mean for future preservation efforts. 

What can be learned about prevailing attitudes concerning the aesthetics of the ‘70s, and how do we apply that knowledge to the coming decades—and to preserving the buildings that come with them? 

We will announce the panelists soon.

Tour + discussion series Presenting Sponsor

Featured Location(s)

Pacific Design Center
Photo courtesy Architectural Resources Group

Pacific Design Center

At once beloved and reviled by its neighbors, the Pacific Design Center is an enormous landmark that arose in three major stages: Center Blue, Center Green and Center Red.