Malls, Shag, and Sunken Living Rooms: Locating '70s Pop Culture | Los Angeles Conservancy
Photo by Adrian Scott Fine/L.A. Conservancy

Malls, Shag, and Sunken Living Rooms: Locating '70s Pop Culture

Malls, Shag, and Sunken Living Rooms: Locating '70s Pop Culture

Thursday, May 21, 2020 - 6:00pm Register

Join us for this special tour + discussion, just one of the many special events we're holding as part of our yearlong initiative celebrating the 1970s!

Tour, 6 p.m.

In 1975, an enormous, bright blue building (which almost immediately became known as "The Blue Whale" due to its outrageous size and hue), rose from the center of what was once a low-scale residential and commercial neighborhood. Two more buildings, first Green, then Red, joined the Blue Building in later decades. 

Architect Cesar Pelli for Gruen Associates created the complex to serve as a multi-use facility for the design community, containing everything from workshops to showrooms to restaurants. You'll tour the iconic Blue Building on this special tour, and discover how this complex inspires those who work there.

Panel, 7 p.m.

The 1970s gave us shag carpeting, The Brady Bunch, and one of America’s crowning achievements: the indoor shopping mall. Learn how 1970s pop culture defined the decade’s design trends, and about its rise, fall, and resurgence in today’s landscape.

We will announce the panelists soon.

Tour + discussion series Presenting Sponsor

Featured Location(s)

Pacific Design Center
Photo courtesy Architectural Resources Group

Pacific Design Center

At once beloved and reviled by its neighbors, the Pacific Design Center is an enormous landmark that arose in three major stages: Center Blue, Center Green and Center Red.