Baldwin Hills Crenshaw Plaza | Los Angeles Conservancy
Broadway Building. Photo by Adrian Scott Fine/L.A. Conservancy

Baldwin Hills Crenshaw Plaza

The Conservancy is engaged in ongoing conversations with the applicant and project team for the proposed Baldwin Hills Crenshaw Plaza Master Plan Project in Los Angeles’ Crenshaw District.

The project seeks to redevelop the existing 43-acre shopping center with a large mixed-use complex, which would include retail, commercial, office, hotel, and residential uses.

The project would also retain and rehabilitate the historic Broadway and May Company (Macy's) Buildings, both completed in 1947 in the Streamline Moderne style. 

Designed by the firm of Albert C. Martin and Associates, the May Company Building is eligible for listing at the local, state, and national levels. The Broadway Building, designed by Albert B. Gardner and Edward W. Carter, is eligible for state and local designation. 

The Conservancy reviewed and submitted comments on the Draft Environmental Impact Report (EIR) in February 2015. The City subsequently recirculated a revised Draft EIR in January 2016, which did not include any changes to the cultural resources analysis. The Final EIR was released in November 2016. 

The City Planning Commission voted to recommend approval of the project on July 13, 2017. The Planning and Land Use Management (PLUM) Committee will soon hold a public hearing. 

The Conservancy is pleased that the proposed project would preserve and incorporate the Broadway and May Company Buildings into the new development. Overall, we believe the proposed project is heading in the right direction. 

In our February 2015 comments on the Draft Environmental Impact Report (EIR), the Conservancy recommended the preparation of a detailed preservation plan for the two historic buildings. The plan should outline appropriate treatments, sensitive signage options, and guidelines for compatible new construction. 

The inclusion of a thoughtful preservation plan will help ensure that the proposed project conforms to the Secretary of the Interior's Standards for Rehabilitation and that the two historic buildings remain eligible resources. 

In addition, the Conservancy encouraged the applicant to nominate the May Company and Broadway Buildings for local Historic-Cultural Monument (HCM) designation as an additional safeguard measure. This would enable the City's Cultural Heritage Commission and staff to review and comment on the project's design.