Farmers Insurance Building
In response to discussions with community stakeholders, developer CIM Group has reduced the density of its Wilshire Mullen project, which will necessitate the release of a revised Notice of Preparation (NOP). According to an article in the Larchmont Chronicle, the revised project will reduce the number of new single-family houses on Eighth Street to six houses and will convert the entire Famers Insurance Building into residential use rather than retaining two floors for continued use as office space in the original proposal.
The project site includes two city blocks, bounded by Wilshire Boulevard, Muirfield Road, Rimpau Boulevard, and 8th Street. "Block A" includes the Farmers Insurance Building, which would be rehabilitated and reused as a mix of condominiums and office space.
In December 2014, the Windsor Square-Hancock Park Historical Society nominated the Farmers Insurance Building for designation as a Los Angeles Historic-Cultural Monument (HCM) with support from the Conservancy.
Though the Cultural Heritage Commission voted to recommend designation to City Council, the Historical Society later withdrew the nomination. City Council ultimately voted to receive and file the application, allowing it to be reconsidered at a later date.
In December 2015, the City published an Initial Study and Notice of Preparation (NOP) of an Environmental Impact Report (EIR) for the Wilshire Mullen project. The Conservancy submitted comments on the NOP and will continue to review the project as it proceeds.
Designed in 1937 by master architectural firm Walker and Eisen, the Farmers Insurance Building is an excellent example of PWA Moderne commercial architecture. Noted architects Claud Beelman and Herman Spackler designed an addition to the building in 1949, skillfully matching the original construction in style, materials, and details. For decades, the building was the corporate headquarters of Farmers Insurance Group.
In 2015, SurveyLA identified the Farmers Insurance Building as being eligible for listing on the National Register of Historic Places, the California Register of Historical Resources, and as a Los Angeles Historic-Cultural Monument (HCM).
CIM Group purchased the property from Farmers Insurance Group in 2014.
The Conservancy appreciates that the proposed Wilshire Mullen project will retain and reuse the Farmers Insurance Building and incorporate new construction on existing empty lots.
In our comments on the Notice of Preparation (NOP), we emphasized the importance of preparing a detailed historic preservation plan that outlines recommended treatment options for the Farmers Insurance Building's historic exterior and interior features. The plan should follow the Secretary of the Interior's Standards for Rehabilitation and ensure that the building retains its eligibility as an historic resource.
In addition to direct impacts on the historic building, the Draft Environmental Impact Report (EIR) should study the impacts of the proposed new construction on the Farmers Insurance Building and the surrounding neighborhood. New residential buildings should be both compatible and appropriate in terms of scale, massing, height, design, and materials.
We also strongly recommended that the City and project applicant move forward with the Historic-Cultural Monument (HCM) nomination as a form of mitigation and an additional layer of protection. The HCM designation would allow the Cultural Heritage Commission and its staff to review and comment on the project design.