Developer Crescent Heights has proposed an ambitious project for the Hollywood Palladium that would protect and retain the historic venue, and construct two 28-story towers for residences or hotel use, retail and restaurant space, along with recreation and open space on the parking lot to the west and north (rear) of the building.
It will also include interior rehabilitation of the historic main lobby or foyer, replacement of the non-historic entry doors on Sunset, and repairs to the ballroom. Long-term tenant Live Nation will continue to operate the Palladium as an entertainment venue.
The Los Angeles City Council voted to approve the project on March 22, 2016.
Councilmember Mitch O'Farrell (CD 13) made a motion to nominate the Palladium for Historic-Cultural Monument (HCM) designation in November 2015, and the application first went before the Cultural Heritage Commission (CHC) in May 2016. On July 7, the CHC voted to recommend designation to City Council. Following a meeting of the Planning and Land Use Management (PLUM) Committee, City Council approved the nomination on September 30, 2016.
The Palladium was similarly nominated for and listed in the National Register of Historic Places in the fall of 2016.
The Palladium remains one of the most prominent entertainment venues in Hollywood, but has suffered from deferred maintenance throughout the years. Its concrete exterior was rehabilitated in 2008 with financial assistance from the Community Redevelopment Agency of Los Angeles. This included restoring the Sunset Boulevard façade (altered in the 1960s) to its original 1940 appearance with a reconstructed neon pylon sign, flanking grid elements, and neon dancing figures. Minimal interior rehabilitation was completed.
The Conservancy submitted comments on the Draft Environmental Impact Report (EIR) in December 2014. We are pleased that the Palladium Residence project will protect and enhance the historic Palladium venue as the centerpiece of this sensitive new development in the heart of Hollywood. The two 28-story buildings are compatible in scale and massing to the one-story Palladium, and proposed improvements to the venue, including reactivation of the storefronts and an interpretive plan, will reinvigorate its presence along Sunset Boulevard.
In order to ensure the continued vitality of the historic venue, we strongly encouraged the applicant to include the much-needed interior rehabilitation as part of the project scope. Similarly, we stressed the importance of nominating the building for Historic-Cultural Monument (HCM) designation prior to the project's approval in order to allow the Cultural Heritage Commission to review and comment on the project for compliance with the Secretary of the Interior's Standards.