E. Clem Wilson Building
Underneath the Samsung sign stands an ornate crown.
Because of its height and prime location on the northeast corner of Wilshire and La Brea, the Art Deco Wilson Building has attracted prominent signage.
When the Wilson Building opened, it had been topped by a tall dirigible mast.
For many years it was known as the Mutual of Omaha tower because of a sign for the insurance company mounted on the roof. After that, an Asahi beer advertisement became a familiar landmark for Wilshire commuters.
Asahi took the sign down in the early 2000s. Later a brilliantly lit sign for Samsung electronics decorated the intersection. Now only the daint outline of "Samsung" name remains with no rooftop signage.