Los Angeles Conservancy Privacy Policy

Your privacy is important to us. The Los Angeles Conservancy has adopted this Privacy Policy to explain why we collect particular information and how we protect your privacy. 

This page describes our information gathering and dissemination policies for the website located at www.laconservancy.org. By visiting this website, you accept the practices described in this Privacy Policy. 

While primarily about online information, this policy also addresses our limited sharing of mailing addresses (see Sharing Your Information, below). We do not share phone numbers or email addresses.

The Los Angeles Conservancy reserves the right at any time and without notice to change this Privacy Policy by posting such changes on this page. Any such change will be effective immediately upon posting.

This Privacy Policy includes:

We update this policy as needed, so please check back for updates. If you have any questions, please contact the Conservancy at info@laconservancy.org or (213) 623-2489.

What Type of Information We Collect and How We Use It

When you register for an account on our website or subscribe to any of our email lists, the Los Angeles Conservancy collects certain personally identifiable information about you. This includes your name, email address, and Internet Protocol (IP) address.

An IP address is a number that is automatically assigned to your computer when you use the Internet. We use IP addresses to help diagnose problems with our server; administer our sites; analyze trends; track which pages you visit and how you interact with our website to identify popular content and areas for improvement; gather broad demographic information for aggregate use in order for us to improve the site; and deliver customized, personalized content.

When you complete a transaction on one of our websites, such as purchasing a membership or merchandise, registering for an event, or signing up for email updates, we require certain types of information in order to process your transaction. This information may include your name, email address, mailing address, phone number, and valid credit card number. We do not collect Social Security numbers.

In order to process a payment transaction, some personally identifiable information, including the credit card number you provide, is collected by iATS, a company that processes payments for nonprofits including the Conservancy. During your transaction, you can choose to store your credit-card information for future use. If you choose this option, partial information about your credit card will appear in the Stored Cards tab in your user account. You can delete this information at any time.

For more information on how iATS collects and uses credit-card information, please see the iATS Privacy Policy.

In addition to information required to process transactions, we also request optional information about you such as your interests and email format preference (HTML vs. text). We use this information to enhance Conservancy services and programming, to plan and deliver content that you find useful, and to tailor the content you receive from us to your specific interests. At any time, you can change your preferences or unsubscribe from any of our email updates by updating your email subscriptions or contacting the Conservancy at info@laconservancy.org or (213) 623-2489.

One of the services we provide with our email system is the option to forward a Conservancy email message to a friend. If you choose this option, we ask you for the name and email address of each friend to whom you forward this information. Our email system will automatically send the friend a one-time email with the information you selected to forward, along with the option for your friend to sign up for the specific activity mentioned and/or to receive one or more of our periodic email updates. The Conservancy stores this information for the sole purpose of sending this one-time email.

To help convey the power of historic places, we may also post personal stories and testimonials on our website or include them in emails. We will always obtain your express consent before posting any such information from you, and you may have such information removed from our website by contacting us at (213) 623-2489 or info@laconservancy.org.


A cookie is a small amount of data, which often includes an anonymous unique identifier that is sent to your browser from a website's computers and stored on your computer's hard drive. We use cookies to provide a positive and personalized user experience, and to analyze behavior on our site for continued improvement. 

Our persistent and session ID cookies are used to identify unique visitors to our sites and to provide you with easy access to your account data and information. If you set your browser to reject cookies, you will need to re-enter information when interacting with the Conservancy website.

Some of the third-party features the Conservancy uses, such as Google Analytics (for website analysis) and ActOn (for mass emails), do use cookies. We do not have access to or control over these cookies. 

However, the type of Google Analytics we use (Universal Analytics) minimizes cookie storage and supports data collection without cookies. Visit Google’s website for more information about security and privacy in Universal Analytics and/or how to opt out of Google Analytics

Clear Gifs (Web Beacons)

Our website employs a software technology called clear gifs (a.k.a. Web Beacons), which help us better manage content on our site by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of website users.

In contrast to cookies, which are stored on a user's computer hard drive, clear gifs are embedded invisibly on web pages and are about the size of the period at the end of this sentence. We may tie the information gathered by clear gifs to your personally identifiable information.

Analytics/Log Files

The Conservancy uses Google Universal Analytics to track analyze traffic on our website. We use it to track general trends such as how many people visit the site, how long they stay on the site, what types of content are most and least popular, and whether people leave the site during a certain phase of a transaction, which can indicate technical problems. 

We use this information strictly to gauge the effectiveness of the website, troubleshoot technical issues, and plan future improvements. You can visit Google’s website to learn more about security and privacy in Universal Analytics.

In 2015, we implemented the Google Analytics Advertising Feature for Demographics and Interest Reports. This feature collects information about users’ age, gender, and interests. We use this information strictly to better understand our constituents and what types of content and service they might find most helpful. You can opt out of these features and all Google Analytics tracking by installing Google’s Opt-Out Browser Add-On.

As is true of most websites, the Conservancy’s site gathers certain information automatically and stores it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data.

We use this information, which does not identify individual users, to analyze trends, to administer the site, to track users’ movements around the site and to gather demographic information about our user base as a whole.

We do link some of this automatically collected data to personally identifiable information. This allows us to deliver a better experience by reducing the amount of data that needs to be entered when filling out forms, downloading gated content, completing surveys, etc.

Social Media Sharing Tools

Our website may include social media features, such as the Facebook Like button, and/or widgets, such as tools to share content with people on your social networks. These tools may collect information such as your IP address and/or which page you are visiting on our site, and they may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our site. Your interactions with these features are governed by the privacy policy of the company providing it.

Sharing Your Information

The Los Angeles Conservancy will not share your phone number or email address with anyone without your express consent. We reserve the right, however, to share such information with third parties as required by law, such as to comply with a subpoena or similar legal process; and/or when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.

While we do not share phone numbers or email addresses, the Conservancy does exchange mailing addresses of our members with like-minded organizations for marketing purposes. These list exchanges are for one time only, and the mailing lists are provided directly to fulfillment centers (not the organizations themselves).

If you would not like your mailing address shared with other organizations, you can have your information removed from such list exchanges by submitting a written request to member@laconservancy.org or the Los Angeles Conservancy, 523 West Sixth Street, Suite 826, Los Angeles, CA 90014, Attn: List Exchanges.


All information provided to the Los Angeles Conservancy is transmitted using SSL (Secure Socket Layer) encryption. SSL is a proven coding system that lets your browser automatically encrypt, or scramble, data before you send it to us. 

When you create an account on the Conservancy website, you receive a unique user name and password that is required to access your account. It is your responsibility to protect the security of your login information.
As mandated by credit-card companies and our merchant account provider, the Conservancy is certified by the Payment Card Industry (PCI), which helps protect us and you against payment card theft and fraud.

We also protect account information by placing it on a secure portion of our website that is only accessible by certain authorized employees of the Los Angeles Conservancy. 

Unfortunately, however, no data transmission over the Internet is 100% secure. While we strive to protect your information, we cannot ensure or warrant the security of such information.

Accessing and Updating Personal Information 

When you create an account on the Conservancy website, we make good faith efforts to provide you with access to your personal information to allow you to correct this data if it is inaccurate or to delete such data at your request if it is not otherwise required to be retained by law or for legitimate business purposes. You may update your account information by logging into your account.

When requests come to the Conservancy with regard to personal information, we ask individual users to identify themselves and the information requested to be accessed, corrected or removed before processing such requests. We may decline to process requests that are unreasonably repetitive or systematic, require disproportionate technical effort, jeopardize the privacy of others, or would be extremely impractical (for instance, requests concerning information residing on backup tapes), or for which access is not otherwise required. In any case where we provide information access and correction, we perform this service free of charge, except if doing so would require a disproportionate effort.

Links to Other Websites

For your convenience, our websites contain links to other, third-party websites. Please note that when you click on one of these links, you are entering another website for which the Los Angeles Conservancy has no responsibility. We encourage you to read the privacy statements on all such sites, as their policies may be different than ours.

Third-Party Services

For payment processing, the Conservancy uses iATS, a company that processes payments for nonprofits. IATS collects some personally identifiable information, including the credit card number you provide, only as needed to process your payment. For more information on how iATS collects and uses such information, please see the iATS Privacy Policy.

The Conservancy uses Google Analytics for general website analytics (see Analytics/Log Files, above).

For email marketing and additional website analytics, we use a platform called Act-On Software, Inc. Act-On has been awarded TRUSTe's Privacy Seal signifying that its privacy policy and practices have been reviewed by TRUSTe for compliance with TRUSTe's Program Requirements and the TRUSTed Cloud Program Requirements including transparency, accountability and choice regarding the collection and use of personal information. Act-On provided much of the information for the Conservancy’s Privacy Policy. For more information, you can also read Act-On’s Privacy Policy.

Contacting Us

If you have any questions about this Privacy Policy or our websites, please contact:

Los Angeles Conservancy
523 West Sixth Street, Suite 826
Los Angeles, CA 90014
(213) 623-2489
(213) 623-3909 (fax)

Last updated: July 1, 2015