American Cement Building Lofts | Los Angeles Conservancy
Photo by Larry Underhill

American Cement Building Lofts

The American Cement Company's building on Wilshire Boulevard was built not just to house its headquarters, but to showcase the strength, construction advantages, and architectural possibilities of concrete.

A better showcase for the humble material cannot be found, as this building is both a triumph of structural engineering and a monumental piece of sculptural art. American Cement hired architectural firm Daniel, Mann, Johnson and Mendenhall (DMJM) to realize its lofty vision, and the architects delivered with a thirteen-story reinforced concrete building capped by a zigzag roof.

It was completed in 1961. The office’s most striking feature is the enormous latticework of 450 precast concrete “X”s covering its north and south façades like an exoskeleton. While sculptural in nature and visually striking,

the primary purpose of the latticework is to provide external support for the structural system so the building’s interior can be free of columns.

The resulting interior features high ceilings and large, open floors with expansive views across the city (through a dramatic series of “X”s, of course). In 2002, the American Cement building was rehabilitated into seventy-one live/work lofts. Its exterior remains unaltered, an enduring testament to the power and, dare we say it, the beauty of concrete.

Photo courtesy Architectural Resources Group

100 Wilshire

More than just an entertainer, Lawrence Welk was also a canny developer who put his mark on Santa Monica with the Champagne Towers apartment complex and the General Telephone high-rise office tower.
Photo from Tom Gardner Collection/Conservancy archives

CBS Television City

CBS' Television City was one of the first and largest complexes built expressly for television production and broadcasting, and clearly signified L.A.'s intent to become the capital of television broadcasting.